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Search Engine Updates vs. SEO

Wed, 10 Mar 2010 00:18:30 -0600

Webmasters always anxiously wait for a search engine update. Those who rank well want to see their sitesget even better. Those who didn't do well expect a major boost. Those whose sites get de-indexed anticipatea major comeback. Those who just started new sites bet on their sites will make into the first page ofsearch engine result pages SERPs for their targeting keywords. Of course, not everyone will be happy aboutthe results of search engine updates. After all, search engine traffic is a zero-sum game - someone losesand someone gains. Then, the webmasters start preparing for next update.The Business Reasons Behind The Major UpdatesAll major search engines claim that they strive to present search results to users with the highest quality. Butthe business of search engine is business. What they won't tell us is that there're many business reasons forevery major search engine updates. Search engine traffic is hot commodity - it's free and has higher conversion ratesince ...

The Biggest SEO Scam of All

Mon, 08 Mar 2010 04:20:50 -0600

While there are many ethical SEO firms serving Internet users today, a few notorious practitioners also exist. One of them called me just the other day.'We can get your site to be number one in the search engines for the top search terms you choose,' promised the telemarketer. I don''t usually give telemarketers the time of day, but somehow found this fellow to be intriguing. It was a cold and snowy day in Michigan right at the moment, and somehow I felt warmer just hearing him glow about the sunshine beaming through his own office windows.'Show me results,' I requested. So we cruised the web together, and he showed me some client sites that really did have top rankings. At first glance the sales spiel sounded rather inviting, but after taking some time to consider and evaluate his company, I determined that what this friendly young salesman offered was nothing more than a scam.As I did my homework, several red flags jumped out at me. By researching his...

WEB DOMAIN REGISTRATION, DOMAIN NAMES & HOSTING

Sun, 07 Mar 2010 00:04:35 -0600

WEB DOMAIN REGISTRATIONWeb domain registration is not hard and the fact of the matter is if you want a web site you will need web domain registration. A domain is basically the address for your site on the Internet. Web domain registration is necessary so that two sites are not using the same web domain address.There are companies that make a business from web domain registration. These web domain registration companies act as the middlemen between the registry that handles the domain names and the ultimate customer. There are s if not s of web domain registration companies. Here is the company I use - www.PowderRiverDomains.com. Web domain registration use to be expensive but now you can find domains for as cheap as a year. Price is not the only thing to consider when looking for web domain registration. You also need to consider what types of services will you receive: automatic web domain registration renewal; Notice when your web domain registration needs to be renewe...

10 Things to Expect from Your SEO Copywriter

Wed, 03 Mar 2010 02:40:02 -0600

From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information and misinformation and disinformation it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it''s almost impossible to keep up.These changes have led to a growing appreciation of the value of quality web copy. This appreciation has, in turn, led to an influx of opportunistic 'copywriters'' promoting themselves as website copywriters or SEO copywriters. Don''t get me wrong, there are quite a few excellent SEO copywriters out there, and you should definitely shop around. The purpose of this article isn''t to scare you; it''s to help you find the SEO copywriter who''ll deliver honest service and excellent results.So with that in mind, take a look at the following ten tips. These are the things you have a right to expect from anyone we...

What To Look For When Shopping For A SEO Specialist

Tue, 02 Mar 2010 02:43:22 -0600

When, shopping for a Search Engine Optimization SEO companyspecialist you need to be aware of a few things.If someone offers you fast results they may be pulling your leg. If you aren''t listed on search engines the average time to be index takes around weeks. Someone offering submissions in less then that is coning you. Websites that are already listed and are just being updated will have a faster result.A guarantee isn''t always reinsurance. Just because a site states they can get you in the spot doesn''t mean they can deliver. Or, they may have you listed under an obscure keyword or phrase. Most legitimate SEO''s will tell you no one can guarantee a top stop on all keywords and phrases. Search Engine optimization is not an exact science. Trail and error along with constant tweaking will help bring your site closer to your goal.Most SEO''s should give you some information on where your site stands currently. You links, keywords, where you rank on major search ...

Search Engine Ranking - Does A Keyword Rich Domain Name May Increase Your Search Engine Ranking?

Mon, 01 Mar 2010 04:02:47 -0600

The answer is probably 'Yes'. A keyword rich domain does increase your search engine ranking. Hence, be careful what you call your domain - if it reflects what you are selling you will gain automatic visibility with the leading search engines.How this works? Well, when you search with the help of your targeted keywords, the URL having the same keywords is identified immediately by the search engine and hence you get a higher ranking than you would have got otherwise. This is also true when other websites link to your site. Once again, the fact the exact keywords are figuring in the URL can make a small difference - but a positive one!Keyword Rich Domain Is Not Enough!Though this is a great help for new websites, it is not advisable for the already established dot coms to change the name of their website for a new keywords rich domain. In fact, keywords rich domain name is only one of the many factors that increase Search Engine Ranking SER. If you already have a nice sea...

SEO Tips for Google

Sun, 28 Feb 2010 00:13:58 -0600

Getting a high ranking on Google is a big achievement. There are many factors that go into pulling a high page rank. I have put together a small list of things that should not be overlooked when optimizing your site. Let''s start from the top:META Tags- Sorry, but Google doesn''t read META tags. That includes the KEYWORD tag. Some search engines, however, still use them.URL- Having a keyword or words in URL will help you somewhat. Having a key word in your URL is not by any means a guarantee, but it never hurts.TITLE Tag- This is an important step, use this tag wisely. Place your top keywords here. Remember, your page is indexed starting from the top of the page. Make this one count.Site content- The first paragraph of your site is a crucial part of your optimization. This will also be used as your site''s description. Be careful not to overdo it on the keywords. Make sure your content makes sense. Your keywords should make up a total of to of your page content. An a...

The steps needed in domain registration

Fri, 26 Feb 2010 04:00:40 -0600

The number of people around the world that are using the Internet is growing. The Internet is a great source for information and, at the same time, a place where you can conduct your shopping. Shopping over the Internet does not involve just retail products. Some of the largest businesses in the world are using the internet for communication and collaboration with partners overseas. In order to launch your business on the road to success, you must have a viable marketing strategy. A few pop-ups and e-mails might be useful, but not as effective as you would want them to be in the end. Therefore, the best solution for you and your company would be your own website that is available for everybody interested in your products or services.Owning your own website involves a few steps. The first thing required is a domain registration. In order to register domain you must think of a name for it. A domain name is nothing more than an address, which you will use for defining the location of the...

What Constitutes a Complete and Effective SEO Campaign?

Tue, 23 Feb 2010 09:04:14 -0600

Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 's of Search Engines" scam. While the basic premise of each of these ideas is true, the execution of them is extremely important.First of all, your web site needs human attention. A real person should thoroughly analyze your site before any work is done. Get them on the phone and ask them questions. There should be a clear process that the Search Engine Optimization company uses and tailors to each client. The SEO company should also have a clear idea of what your goals are for your web site.The first step in any work that is done should be keyword research. Like any kind of advertising, you need to know where your target market goes and how they find businesses like yours. The keywords chosen should apply to the theme of the web s...

Put Your Spare Domain Names To Work For You Using Affiliate Programs.

Mon, 22 Feb 2010 09:44:27 -0600

Every website owneroperator is familiar with affiliate programs, we all belong to one or more, or have at one time, and display banners and buttons on our websites offering anything from a credit card to viagra, Which is completely fine for attracting perspective buyers to products that your affiliate sponsors offer. There's no crime in earning a little revenue to support your website and your hard work designing, developing and supporting it.But if you're like me at all, you have a few domain names sitting around doing nothing too. It occurred to me that having the domain names listed for sale has generated little or no revenue, but every year I renew them because I think that they are good domain names and have marketing potential if put into the right hands.So I decided to do a little research and find out what affiliate programs were out there that offered more than buttons and banners, and I found that there are a number of affiliate companies that offer RSS feeds and Data Feed...

SEO - Should You Go For a Long Or Short Domain Name?

Sun, 21 Feb 2010 07:35:32 -0600

It is widely believed that most search engines now look at the domain name when they go to index a page. However nobody really knows if this is really true as the search engine algorithms are actually secrets, like FICO scores. Google and Yahoo also constantly morph their algorithms to avoid favoring URLS that are using black hat SEO techniques from soaring in the page rankings unfairly. However to be on the safe side you might want to consider that this is a rumor that is probably true.Domain names can be of any length up to characters. You don't have to settle for an obscure acronym for a domain name like SEOE.com when what you mean is searchengineoptimizationexpert.com. Having said that, there appears to be some disagreement about whether a long or short domain name is better. Some argue that shorter domain names are easier for people to remember and easier for people to type in the search engine box. For instance learnSEO.com is a lot easier to remember than mastercourseforo...

The Unethical SEO Myth

Sat, 20 Feb 2010 01:25:38 -0600

"The use of black hat SEO techniques are completely unethical." Really? I completely disagree.Is it unethical because these techniques are attempts to give a webmaster an advantage over their competition? If this is the case, stop participating in SEO forums, stop using WordTracker, stop studying or engaging in SEO at all, because any of those things are ways to help get you a leg up on your competition. In fact, if it is your argument that this is unethical because it gives one person an advantage over another, stop building websites because there are plenty of businesses out there that don't have a website. You may be taking advantage of a medium some people don't have access to.Is it unethical because it violates Google's Webmaster Guidelines http:www.google.comwebmastersguidelines.html ? If this is the case, again, abstain from any SEO whatsoever, because those guidelines state 'Another useful te...