The complexities and issues surrounding domain names can cause headaches to the corporates and IT professionals trying to manage multiple brands across multiple countries.

Identifying potential issues and taking advantage of the latest domain name management tools available will remove many of the threats to brand integrity and ensure that a company's most valuable assets - its brands - are managed more effectively. In the case of domain names, the old adage rings true - 'old is gold'.

A specialist domain name provider should offer the following:

* Reliability - an experienced ICANN Accredited Registrar, with the ability to register in all of the active country codes domain suffixes.

* Personal Account Management - provision of a dedicated domain name expert responsible for proactively managing the account and providing advice to the company on their domain name portfolio.

* Specialized tools - these include tools that provide a comprehensive brand audit of a company's online portfolio and a portfolio management system that will give a company visibility and ongoing control of their domain name assets.

* Flexibility - a subscription-based service will provide an automatic renewal facility to completely remove the risk of missing renewal dates.

About the Author

Bally Chohan is a Sr. Web Strategist. For free consultation and queries related to Domain management feel free to contact Bally Chohan.