Home
First, your website name should be the same as your domain name. Most people will try to do this automatically, but others may not understand the importance of doing so. You want people to know where to go to find your website. If your website name is "ABC," but your domain name is something obscure, people won't find your website, which is the name they'll remember.
You want your domain name to reflect the name of your business or website because it will make it easier for people to find you. With an obscure domain name, your customers will probably end up on a competitor's site and you'll lose a potential sale. If you cannot get the name you want, you can consider buying it from whoever owns it now or look for a related name.
Although some people argue that short domain names are best, it is increasingly hard to find them. Thus, you may want to choose a slightly longer name. For example, you may not find jsp.com but you may be able to get JohnSmithPhotography.com. In this case, the longer name is actually something that people will remember and it reflects the name of your business.
Before using a hyphen in the domain name, consider both the advantages and disadvantages. While using a hyphen can get you the name you want and it may help search results, many people won't remember to include the hyphen when they are typing the domain name in. It also makes it harder to get word of mouth visitors to your site because we don't normally include hyphens in our speech. So someone might recommend John Smith Photography but not mention that the domain name is john-smith-photography.
Another consideration is the extension of your domain name. Sometimes the ".com" extension has already been taken for the domain name you want, but you can find a ".net" or ".org" ending. While you'll get the domain name that you want and that best reflects your website, you'll also have to contend with the fact that most people still take the ".com" ending as standard.
Although this is changing slightly, you'll need to be sure to advertise your website using the full website address. There are both pros and cons to using alternate endings and you need to weigh those issues for your particular situation.
Get domain sizzle with a name that reflects your website and draws people in. You want your site to be easy to find and remember. This means that you should consider carefully before settling on the domain name. Think about the advantages and disadvantages of several different options before choosing one.
About the Author
frank j vanderlugt owns and operates http://www.domainsizzle.com 2 Domainsizzlecom
